Google adsense has become a very popular tool for making money from your site by showing advertisements. But sometimes you see PSA - better known as Public Service Ads on your pages. These ads are displayed because adsense has not been able to find suitable ads for your page. Without commiting these 15 Adsense mistakes, here are some ways to remove PSA.
Any site can easily make money online with Google Adsense Program. Its is the fastest and easiest way for website publishers of all sizes to display relevant Google ads on their website’s content pages and earn money.
Pays Per Click – Whenever a site visitor clicks an ad, you get paid per click. That is high paying option for sites even with low traffic.
Contextual Ads – which means that advertisements will be targeted to your page content. Relevant ads make more sense and get more clicks
Worldwide network – webmasters from most countries worldwide are eligible to join. Similarly in whichever country you are, ads will be displayed.
Small Websites – Adsense caters to all websites, small or large. Even if your website gets a lesser hits a day, you can join.
Adsense for Search – Power up your sites search results with targeted advertising using their search tool. An additional source to monetise your search.
Image or text Ads – You can decide which ads to display – images or text or both. Either way their algorithm will select ads which are highest paying to you.
Its Free – you have to simply insert a code snippet and that’s it. It costs you nothing. There is only money to be made. Pure profit.
Google Branding – Google is a brand of trust worldwide and the first word in search online. No payment issues and you can trust them to deliver your monetary share for sure.
Everyone is using it – You have seen those “Ads by Google”everywhere. All websites are making money, why not you.
Our sites main income comes from Google Adsense. It has risen substantially over the years as this site gained popularity and traffic.
However, if your site offers specialized products, content, or services (for example, video content, local business info, or product listings), you can reach out to the world by distributing it on Google Web Search. For more information, visit Google Content Central.
To determine whether your site is currently included in Google's index, do a site: search for your site's URL. For example, a search for [ site:google.com ] returns the following results: http://www.google.com/search?q=site%3Agoogle.com .
Although Google crawls billions of pages, it's inevitable that some sites will be missed. When our spiders miss a site, it's frequently for one of the following reasons:
Our intent is to represent the content of the internet fairly and accurately. To help make this goal a reality, we offer guidelines as well as tips for building a crawler-friendly site. While there's no guarantee that our spiders will find a particular site, following these guidelines should increase your site's chances of showing up in our search results.
Consider creating and submitting a detailed Sitemap of your pages. Sitemaps are an easy way for you to submit all your URLs to the Google index and get detailed reports about the visibility of your pages on Google. With Sitemaps, you can automatically keep us informed of all of your current pages and any updates you make to those pages. Please note that submitting a Sitemap doesn't guarantee that all pages of your site will be crawled or included in our search results.
updated 6/10/2009
| Design and content guidelines | Learn more... |
| Technical guidelines | Learn more... |
| Quality guidelines | Learn more... |
When your site is ready:
| Design and content guidelines |
| Technical guidelines |
| Quality guidelines |
These quality guidelines cover the most common forms of deceptive or manipulative behavior, but Google may respond negatively to other misleading practices not listed here (e.g. tricking users by registering misspellings of well-known websites). It's not safe to assume that just because a specific deceptive technique isn't included on this page, Google approves of it. Webmasters who spend their energies upholding the spirit of the basic principles will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit.
If you believe that another site is abusing Google's quality guidelines, please report that site at https://www.google.com/webmasters/tools/spamreport. Google prefers developing scalable and automated solutions to problems, so we attempt to minimize hand-to-hand spam fighting. The spam reports we receive are used to create scalable algorithms that recognize and block future spam attempts.
Quality guidelines - basic principles
Quality guidelines - specific guidelines
If you determine that your site doesn't meet these guidelines, you can modify your site so that it does and then submit your site for reconsideration.
updated 6/23/2009
Below you may find our subjective selection of the best Search Engine Optimization (SEO) related link resources on the Web, sorted by categories (tools, tips, blogs and forums) and ordered by our preference. Our visitors may suggest new links using the Idea Bin. Please note that the list shows the most known, most imporant websites, and is updated only based on massive public support for a given such service - or the launch of an official website on the matter. Please don't send link exchange requests.
What's the difference between WordPress.com and Google's Blogger? Both offer a free blog hosting service that's easy for first-time bloggers to use; you can set up your own blog in a matter of minutes. But if you're planning on setting up a spam blog - or "splog" - don't try your luck at WordPress. While Google's Blogger is sometimes described as a haven for splogs, with some estimates suggesting that three-quarters of the blogs there are just empty spam, WordPress.com keeps the tricksters out, with splogs estimated at just 1% of the total.
Splogs are about making money (Cashing in on fake blogs, November 17 2005) by unethical means. Their creators design spam blogs to achieve high search engine rankings by filling them with questionable or stolen content that is added automatically. Set up a few thousand splogs, use Google's AdSense ad-serving programme to line the pages of the blog with paid-for click-through adverts, and the money rolls in while polluting search results for everyone else.
Money-go-round
There are probably millions of splogs, which are constantly being deleted by their hosting services. Technorati, which monitors 86m blogs, reckons between 3,000 and 7,000 splogs are created each day, peaking at 11,000 last December.
The spam-fuelled money-go-round works like this. Advertisers pay Google, Google pays its AdSense publishers, and some of the latter either create splogs or pay professional sploggers to do so. When users click on AdSense links, it encourages sploggers to create more splogs, and that makes for increasingly useless search engine results.
An anonymous American who calls himself "Splogfighter" (fightsplog.blogspot.com) has battled splogs on Blogger for two years by reporting them to Google. He has detected at least 1m splogs including, earlier this year, a splogger in charge of a record 265,000. His database contains details of 13m blogs; he has even created a visual method for watching when they're created (fightsplog.blogspot.com).
"It used to be that a splog will have lots of links but almost all of them would be pointing to a web page on a single domain or to a single IP address. The newer splogs now contain a number of links that point to a large number of domains," says Splogfighter. "I think people are paying spammers to create these splogs so they can get traffic to their site, which ultimately translates to AdSense revenue."
Not every splogger wants to become a Mr Big. Splogfighter sees many sploggers with small numbers of splogs carrying AdSense adverts or links that point at "made for AdSense" sites - which only exist to carry advertisements. His dilemma is whether his time is better spent finding and reporting a thousand sploggers with 10 splogs each, or 10 sploggers with 1,000 splogs each.
"Then there are so-called professional sploggers. They generate large blocks of splogs with links that point to websites that are not owned by one individual. The number of these professional sploggers is pretty small but they tend to keep generating splogs indefinitely," he says.
"Google is making money every time someone clicks on an ad shown on splogs or on MFA [made for AdSense] sites that are linked from splogs. I have reported hundreds of AdSense accounts of sploggers, but very few had their AdSense account taken away."
Two months ago, Splogfighter saw the splog problem quadruple, although more recently, he says, Google has started to block and delete splogs in large numbers - leaving him optimistic but isolated. Google has contacted him only once, to offer lunch and a gift from the Google store.
"Google has been very much silent. There are times when I'm largely ignored. They do actually respond quickly to sploggers that create tens of thousands of splogs," says Splogfighter. "Google has more resources and engineering know-how to tackle this than me. This is more of a priority issue than a technical one."
And what is Google doing? Over the past month, the Guardian has contacted Google several times trying to find out how many blogs there are on Blogger, and how many splogs and AdSense accounts are terminated for abuse each month. But our questions have gone unanswered.
"We've always had a policy that publishers are not to create web pages specifically for ads, and we are actively enforcing this," says Google. What about Splogfighter's campaign against splogs on Blogger? "We can't comment on the issues raised by this site [Splogfighter]."
Why then does WordPress.com, which also offers free blog hosting, have so little trouble? In part, because Matt Mullenweg, WordPress's founder, makes cracking down on splogs one of his priorities.
"For WordPress.com, keeping splogs off the system is as much economics as anything else," says Mullenweg. "I like to think that the internet's perception of WordPress is better because we're vigilant against spammy content."
Users of WordPress.com are encouraged to report splogs. Says Mullenweg: "We respond within hours to any splog report, 24 hours a day."
There's another, perhaps essential, difference: WordPress.com doesn't allow AdSense ads. Might that be the reason why sploggers haven't prospered there?
Mullenweg plans to allow users to add Google's AdSense to their blogs. But will this open the floodgates to sploggers? "Part of the WordPress brand is high-quality blogs, and we're not going to do anything to damage that. We have an extraordinary number of really high-quality blogs, and some of them could do quite well with AdSense," says Mullenweg. "We plan to make it a paid upgrade, at least $15 (£7.45) a year per blog, and our policies on splogs or spammy content aren't going to change."
Another perspective on splogs comes from Jonathan Bailey, who runs Plagiarism Today, a site about online plagiarism, content theft and copyright issues. Copying helps splogs multiply, thanks to programs that create Blogger-hosted splogs automatically and then fill them with relevant content stolen from the internet. While Bailey can advise how to limit this, finding the culprits is another matter.
"Chasing sploggers, generally, is not worth it. The software that these guys use can generate thousands of spam blogs an hour. Even the people who gave them the blog to use don't know who they really are," says Bailey.
Advertisers should also consider where their adverts are being presented, says Bailey: "If they find out that their adverts are being displayed on these junk sites they're not going to want to spend as much. Google, for better or worse, has its hand in every aspect of spam blogging. It finances them through AdSense, hosts them through Blogger and directs traffic to them via the search engine."
There is, Bailey believes, some pain ahead for Google: "These sites do make Google money and are not going to be done away with without both spending money to stop them, and losing at least some business."
Without figures from Google, how much pain there might be is frustratingly unknown. Other than Splogfighter's monthly data, there are no reliable figures available that put Google's splog problem into perspective. And that's badly needed to help clear - or damn - the company's name.
Spam-fighting techniques
"It appears that Google's response boils down to 'trust us'. They, to date, have offered no real evidence of their efforts and, have kept all attempts to gather information at arm's length," says Bailey.
"This is in stark contrast to other search engines, like Microsoft, that have published papers on their spam-fighting techniques and seem to be taking pride in their efforts. Google could take a few simple, but harsh, steps and practically stop spam blogs on its Blogspot [Blogger] service; similar improvements could stop the abuse of AdSense."
Splogfighter continues to keep a close eye on the numbers, noting a recent monthly fall in his splog detections from 575,000 to 275,000 with cautious optimism. While he believes Google is deleting a lot of splogs, he's now going to ramp up data collection and test some new identification methods.
But as long as Google keeps quiet about the true extent of its splog problem, he could have a long battle ahead.
· If you'd like to comment on any aspect of Technology Guardian, send your emails to tech@guardian.co.uk
Blogger provides a simple way for you to make money with your blog. AdSense is Google's content-targeted advertising program. This means that you don't select keywords or categories for your ads. Instead, Google's servers determine what your posts are about and display the most relevant ads to your readers. So, if you blog about baseball, there might be ads for Major League Baseball memorabilia next to your post. If you blog about painting, there might be ads for art supplies.
Blogger requests access to your AdSense account in order to allow us to create and place ad code on your page through our layouts and template tools. As part of this process, you may notice that Blogger is receiving "0%" of your AdSense earnings - this means that you will receive the same amount for clicks or impressions as you would creating the ad code from your AdSense account. To view any partners that have requested access to your AdSense account, and their associated revenue shares, please log in to your AdSense account, click the "My Account" tab, and choose the "Account Access" sub-tab. If you see a "grant access" link next to blogger.com, you must click this link in order to create ads with Blogger tools.
This integration between AdSense and Blogger is intended to make it easier for you to get up and running with AdSense on your blog. To place AdSense on your blog quickly and easily, see our help articles here:
To take full advantage of other AdSense options and settings, you can sign in to the AdSense site and have a look around. That's where you can see how much money your ads are earning and all that good stuff.
See Also: What Is AdSense?
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Best Regards,
Shabbir Hazari
1. It is free. You can download it here. 2. Insert tables without coding : 3. Make image gallery easily by inserting images in tables : 4. Customize hyperlinks to open in new window and add nofollow and title tags to it without coding it in the html for the link : 5. Post to multiple blogs. 6. Save bandwidth by publishing post once only instead of continuously saving posts as you make them in a web browser Post Editor. 7. Add Technorati/ Delicious/Flickr/Live Journal/Ice Rocket etc Tags to posts. 8. Add Labels in Blogger or Categories in Wordpress using the post properties toolbar below the main Writer window. 9. Insert Maps/Videos/pictures in post 10. Set the publish date for the post 11. Publish Post as draft or as a post directly 12. Ping as soon as post is published. Go to Tools---->Options----->Ping Servers and copy the URLs below and paste them in the box and save : http://ping.feedburner.google.com/ 13. It has plugins to enable you to add more functionality. Be careful of third party plugins. 14. Makes you more productive. You can add more posts and also create your posts offline as soon as ideas strike you. 15. Can be used to publish posts to private blogs also. If by some reason your posts got deleted you can republish them from the copy in Windows Live Writer.
A table made with Windows Live Writer .
Photo by MousyBoyWithGlasses. Photo by Pier Biter. 
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Today Alexandra Levit shares some tips for getting your company/employee to pay you to blog.
I recently read that for every person who starts tweeting, another blog dies. But here’s the thing. Back in 2004, blogs were dismissed as a fad, and today there are billions of them. Blogging is not going away anytime soon.
You might be interested in blogging yourself, but don’t have the time or inclination to write one independent of your day job. What if you could be like the hundreds of people at Microsoft who count blogging among their daily responsibilities? Here are a few steps to proceed in that direction:
Develop your area of expertise:
It’s not realistic – or even a good idea – for every employed person in the world to have a blog. For one thing, the blogosphere is cluttered enough as it is, and blogs that have no real purpose for existence will just muck things up even more. You should write a blog because you have a unique opinion on an industry issue and can establish yourself as a credible expert. Hone your perspective by reading literature and other blogs in your field and determining where there’s an unmet need.
Get your writing up to par:
Not everyone has the natural ability write and/or maintain a blog that requires a concise outpouring of coherent thought several times a week. If you want to blog but sense that your command of the written word needs a little fine-tuning, consider a writing class and study how the top bloggers construct their most popular posts.
Test launch outside of business hours:
Your first foray into corporate blogging should not discuss the company you work for – that could get you in trouble. Instead, become involved with the blogging community in your industry, and make your blog as general and helpful to readers as you can. Piggyback on recent news, cite other writers’ work, and watch the accuracy of your facts. While you get the ball rolling, make sure you research/write your posts and do your commenting at home.
Showcase your blog to marketing:
As your blog is gaining traction, study the social media efforts (hopefully there are some) being conducted by your company’s marketing department. Determine the most logical way that your blog could fit into the mix, and then, once Google Analytics says that your platform is flourishing, meet with marketing to discuss it. Make it clear to all involved that your blog is currently independent of your job.
Work out the details:
Marketing may feel that you can add value as an official blogger for the company. This may mean continuing your own blog with company sponsorship, or forming a partnership with a senior executive or group of employees who are already blogging. Ask marketing if they would be willing to contribute to your salary in exchange for using your blog as an outreach tool.
Approach your boss:
Even if marketing offers its support – keep in mind that it may not – you will need to approach your boss about your proposed new responsibility. When you do, talk in terms of value provided to the company. How can allotting you an hour a day to blog pay huge dividends in terms of organizational awareness, genuine customer engagement, and search engine real estate?
As you undertake this process, remember your patience and your humility. I know several people who turned blogging as a side project into full-time gigs at their companies, but all of them started with the heartfelt desire to provide useful content that creates a win for both the reader and the organization.
Alexandra Levit is an internationally recognized expert on business and workplace issues. She writes for the Wall Street Journal and is the author of They Don’t Teach Corporate in College, How’d You Score That Gig, and Success for Hire. Follow her at @alevit.
Today your task in the 31 Days to Build a Better blog is to Make a Reader Famous.
The Task - Choose one (or more than one) of your current readers and do something out of the blue that acknowledges them, shows them that you see them as valuable and highlights them to your other readers.
Why This is Important
While many blog tips going around focus upon techniques to help make bloggers and their blogs more famous and well known one of the paradoxical keys to blogging success is that many bloggers who build great blogs actually go out of their way to make their readers more famous and well known.
When you create space on your blog to highlight readers in some way the impact can be quite profound (particularly when you do it regularly). Two groups of people tend to be impacted:
1. Those you make famous benefit - the first and most obvious people to benefit from your efforts are those who you highlight. Having someone go out of their way to talk about you on their blog certainly makes an impression on them. It gives them a feeling of being valuable, gives a sense of belonging to and participation in the blog and can help them to achieve their own goals if you send other readers to learn more about them on their own site/blog etc.
2. Other Readers are Impacted - one of the lessons I learned early in blogging is that when you publicly value one reader others often feel valued also. It shows you have an interest in and that you value all of your readers even when you just highlight a few.
How to Make Readers Famous
There are many ways to highlight your readers on your blog. Let me share a few that I’ve done over the years.
* Promote a comment to a Post - sometimes readers make insightful and wise observations and tips in the comments of your blog. While they will be read by a handful of people in the comment thread - why not pull it out and use it as the basis for one of your post - highlighting the wisdom in it and the person who made the comment.
* Write a Post about their Blog - visit the blogs of those leaving comments on your blog and pick one that you resonate with to post about. Write an ‘unpaid review’ of the blog - highlighting the best posts and what you like about it.
* Send Your Readers to Comment on Someone Else’s Blog - write a post that links to someone else’s great blog post and instead of asking your readers what they think about it on your own blog ask them to head over and comment on it on the other person’s blog. Shutting down the comments in your own post and saying that you’ve left a comment on their blog already can help make this more effective.
* Give Readers an Opportunity to Promote Themselves - run a project or write a post that gives readers an opportunity to promote themselves in some way. For example - one of the things I’ve done on DPS is give readers a chance to show off their photography. One time I did this was asking them ‘do you have a photoblog?‘ where I asked readers to share a link to their photoblog. Hundreds of readers left links to their blogs and many emailed me later to thank me for sending them traffic (another similar example was when i asked readers to share their best ever shot).
* Reader of the Week - I’ve seen a few blogs do this over the years - they simply choose one reader each week to highlight in a post.
* Projects/Memes/Competitions - long term readers of ProBlogger will be familiar with the ‘group writing projects’ that I run here every 6 months or so where I invite readers to all write posts on their blogs and then share the link with each other. These projects always generate a lot of traffic to other blogs. Similarly you can run competitions, Blog Carnivals, memes etc which give readers an opportunity to highlight their own online presence/blog/twitter account etc. (another example of this is my social media love-in that I ran last year inviting readers to tell us what social media accounts they had). Hundreds of people participated and those that did got a lot of followers on twitter and new contacts on other networks.
* Run a Reader Poll and Highlight Answers in a followup post - have a post one weekend where you pose a question to your readers. Then in the week that follows do a followup post where you add some of your own thoughts on the question and pull out some of the best comments left by readers. Alternatively you could survey your twitter followers on a topic relevant to your blog and then highlight their responses as a blog post.
* Invite Guest Posts - often ‘guest posting’ is talked about solely as a way to get free content for your blog. While this is nice - one of the things I love about it most is that it puts the microphone in the hand of someone else and lets someone who would normally be constrained by the comments section have a little more power and influence on the direction of your community for a moment in time. This can have a real impact upon the person doing the post - but also upon your readership as they see someone like themselves featured on your blog.
Don’t Have Readers to Make Famous?
Of course this exercise is easier for blogs that have been around for a while and that have developed a readership - those just starting out will find it tougher (there is only so many times you can make your mother, wife or best friend famous on your blog without looking a little desperate).
If you’re a new blogger or don’t have readers leaving comments yet to help you know who they are - try making another blogger famous today by writing a post that links up to them and highlights them to your readers.
Make Someone Famous
The blogosphere was built on principles of promoting others, conversation, celebrating diversity, open source knowledge etc. One of the things that first attracted me to blogging was the way that bloggers celebrated their readers and other bloggers - today attempt to recapture some of that ethos by making others famous today on your blog.
Share How You Do it
In the spirit of this post - I invite you to share how you make your readers famous in comments below. Share a link to the place you’re doing it so we can learn from you! Also stop by the forums thread for today to share your progress.
Want More?
This task is a sample of one of the tasks in the 31 Days to Build a Better Blog Workbook - a downloadable resource designed to reinvigorate and revitalize blogs.Contact Shabbir Hazari 0092-331-2115193 shabbirhazari@gmail.com
The following will build a successful site in 1 years time via Google alone. It can be done faster if you are a real go getter, or everyones favorite: a self starter.
A) Prep Work:
Prep work and begin building content. Yep, long before the domain name is settled on, start putting together notes to build at least a 100 page site. That's just for openers. That's 100 pages of "real content", as opposed to link pages, resource pages, about/copyright/tos...etc fluff pages.
B) Domain name:
Easily brandable. You want "google.com" and not "mykeyword.com". Keyword domains are out - branding and name recognition are in - big time in. The value of keywords in a domain name have never been less to se's. Learn the lesson of "goto.com" becomes "Overture.com" and why they did it. It's one of the powerful gut check calls I've ever seen on the internet. That took resolve and nerve to blow away several years of branding. (that's a whole 'nuther article, but learn the lesson as it applies to all of us).
[via search engine world]
C) Site Design:
The simpler the better. Rule of thumb: text content should out weight the html content. The pages should validate and be usable in everything from Lynx to leading edge browsers. eg: keep it close to html 3.2 if you can. Spiders are not to the point they really like eating html 4.0 and the mess that it can bring. Stay away from heavy: flash, dom, java, java script. Go external with scripting languages if you must have them - there is little reason to have them that I can see - they will rarely help a site and stand to hurt it greatly due to many factors most people don't appreciate (search engines distaste for js is just one of them).
Arrange the site in a logical manner with directory names hitting the top keywords you wish to hit.
You can also go the other route and just throw everything in root (this is rather controversial, but it's been producing good long term results across many engines).
Don't clutter and don't spam your site with frivolous links like "best viewed" or other counter like junk. Keep it clean and professional to the best of your ability.
Learn the lesson of Google itself - simple is retro cool - simple is what surfers want.
Speed isn't everything, it's almost the only thing. Your site should respond almost instantly to a request. If you get into even 3-4 seconds delay until "something happens" in the browser, you are in long term trouble. That 3-4 seconds response time may vary for site destined to live in other countries than your native one. The site should respond locally within 3-4 seconds (max) to any request. Longer than that, and you'll lose 10% of your audience for every second. That 10% could be the difference between success and not.
D) Page Size:
The smaller the better. Keep it under 15k if you can. The smaller the better. Keep it under 12k if you can. The smaller the better. Keep it under 10k if you can - I trust you are getting the idea here. Over 5k and under 10k. Ya - that bites - it's tough to do, but it works. It works for search engines, and it works for surfers. Remember, 80% of your surfers will be at 56k or even less.
E) Content:
Build one page of content and put online per day at 200-500 words. If you aren't sure what you need for content, start with the Overture keyword suggestor and find the core set of keywords for your topic area. Those are your subject starters.
F) Density, position, yada, yada, yada...
Simple, old fashioned, seo from the ground up.
Use the keyword once in title, once in description tag, once in a heading, once in the url, once in bold, once in italic, once high on the page, and hit the density between 5 and 20% (don't fret about it). Use good sentences and speel check it ;-) Spell checking is becoming important as se's are moving to auto correction during searches. There is no longer a reason to look like you can't spell (unless you really are phonetically challenged).
G) Outbound Links:
From every page, link to one or two high ranking sites under that particular keyword. Use your keyword in the link text (this is ultra important for the future).
H) Cross links:
<1>(cross links are links WITHIN the same site)
Link to on topic quality content across your site. If a page is about food, then make sure it links it to the apples and veggies page. Specifically with Google, on topic cross linking is very important for sharing your pr value across your site. You do NOT want an "all star" page that out performs the rest of your site. You want 50 pages that produce 1 referral each a day and do NOT want 1 page that produces 50 referrals a day. If you do find one page that drastically out produces the rest of the site with Google, you need to off load some of that pr value to other pages by cross linking heavily. It's the old share the wealth thing.
I) Put it Online:
Don't go with virtual hosting - go with a stand alone ip.
Make sure the site is "crawlable" by a spider. All pages should be linked to more than one other page on your site, and not more than 2 levels deep from root. Link the topic vertically as much as possible back to root. A menu that is present on every page should link to your sites main "topic index" pages (the doorways and logical navigation system down into real content).
Don't put it online before you have a quality site to put online. It's worse to put a "nothing" site online, than no site at all. You want it flushed out from the start.
Go for a listing in the ODP. If you have the budget, then submit to Looksmart and Yahoo. If you don't have the budget, then try for a freebie on Yahoo (don't hold your breath).
J) Submit:
Submit the root to: Google, Fast, Altavista, WiseNut, (write Teoma), DirectHit, and Hotbot. Now comes the hard part - forget about submissions for the next six months. That's right - submit and forget.
K) Logging and Tracking:
Get a quality logger/tracker that can do justice to inbound referrals based on log files (don't use a lame graphic counter - you need the real deal). If your host doesn't support referrers, then back up and get a new host. You can't run a modern site without full referrals available 24x7x365 in real time.
L) Spiderlings:
Watch for spiders from se's. Make sure those that are crawling the full site, can do so easily. If not, double check your linking system (use standard hrefs) to make sure the spider found it's way throughout the site. Don't fret if it takes two spiderings to get your whole site done by Google or Fast. Other se's are pot luck and doubtful that you will be added at all if not within 6 months.
M) Topic directories:
Almost every keyword sector has an authority hub on it's topic. Go submit within the guidelines.
N) Links:
Look around your keyword sector in Googles version of the ODP. (this is best done AFTER getting an odp listing - or two). Find sites that have links pages or freely exchange links. Simply request a swap. Put a page of on topic, in context links up your self as a collection spot.
Don't freak if you can't get people to swap links - move on. Try to swap links with one fresh site a day. A simple personal email is enough. Stay low key about it and don't worry if site Z won't link with you - they will - eventually they will.
O) Content:
One page of quality content per day. Timely, topical articles are always the best. Try to stay away from to much "bloggin" type personal stuff and look more for "article" topics that a general audience will like. Hone your writing skills and read up on the right style of "web speak" that tends to work with the fast and furious web crowd.
Lots of text breaks - short sentences - lots of dashes - something that reads quickly.
Most web users don't actually read, they scan. This is why it is so important to keep low key pages today. People see a huge overblown page by random, and a portion of them will hit the back button before trying to decipher it. They've got better things to do that waste 15 seconds (a stretch) at understanding your whiz bang flash menu system. Because some big support site can run flashed out motorhead pages, that is no indication that you can. You don't have the pull factor they do.
Use headers, and bold standout text liberally on your pages as logical separators. I call them scanner stoppers where the eye will logically come to rest on the page.
P) Gimmicks:
Stay far away from any "fades of the day" or anything that appears spammy, unethical, or tricky. Plant yourself firmly on the high ground in the middle of the road.
Q) Link backs:
When YOU receive requests for links, check the site out before linking back with them. Check them through Google and their pr value. Look for directory listings. Don't link back to junk just because they asked. Make sure it is a site similar to yours and on topic.
R) Rounding out the offerings:
Use options such as Email-a-friend, forums, and mailing lists to round out your sites offerings. Hit the top forums in your market and read, read, read until your eyes hurt you read so much.
Stay away from "affiliate fades" that insert content on to your site.
S) Beware of Flyer and Brochure Syndrome:
If you have an ecom site or online version of bricks and mortar, be careful not to turn your site into a brochure. These don't work at all. Think about what people want. They aren't coming to your site to view "your content", they are coming to your site looking for "their content". Talk as little about your products and yourself as possible in articles (raise eyebrows...yes, I know).
T) Build one page of content per day:
Head back to the Overture suggestion tool to get ideas for fresh pages.
U) Study those logs:
After 30-60 days you will start to see a few referrals from places you've gotten listed. Look for the keywords people are using. See any bizarre combinations? Why are people using those to find your site? If there is something you have over looked, then build a page around that topic. Retro engineer your site to feed the search engine what it wants.
If your site is about "oranges", but your referrals are all about "orange citrus fruit", then you can get busy building articles around "citrus" and "fruit" instead of the generic "oranges".
The search engines will tell you exactly what they want to be fed - listen closely, there is gold in referral logs, it's just a matter of panning for it.
V) Timely Topics:
Nothing breeds success like success. Stay abreast of developments in your keyword sector. If big site "Z" is coming out with product "A" at the end of the year, then build a page and have it ready in October so that search engines get it by December. eg: go look at all the Xbox and XP sites in Google right now - those are sites that were on the ball last summer.
W) Friends and Family:
Networking is critical to the success of a site. This is where all that time you spend in forums will pay off. pssst: Here's the catch-22 about forums: lurking is almost useless. The value of a forum is in the interaction with your fellow colleagues and cohorts. You learn long term by the interaction - not by just reading.
Networking will pay off in link backs, tips, email exchanges, and in general put you "in the loop" of your keyword sector.
Take Giacomos first post in the other thread mentioned above - he could have lurked, read, made his judgements, learned, and went off to write up his thesis. However, the step forward and the interaction has probably taught him far more about what he is concerned with than if you would have read the forums front to back. In the process he met some people that may in turn be useful resources in the future.
X) Notes, Notes, Notes:
If you build one page per day, you will find that brain storm like inspiration will hit you in the head at some magic point. Whether it is in the shower (dry off first), driving down the road (please pull over), or just parked at your desk, write it down! 10 minutes of work later, you will have forgotten all about that great idea you just had. Write it down, and get detailed about what you are thinking. When the inspirational juices are no longer flowing, come back to those content ideas. It sounds simple, but it's a life saver when the ideas stop coming.
Y) Submission check at six months:
Walk back through your submissions and see if you got listed in all the search engines you submitted to after six months. If not, then resubmit and forget again. Try those freebie directories again too.
Z) Build one page of quality content per day:
Starting to see a theme here? Google loves content, lots of quality content. Broad based over a wide range of keywords. At the end of a years time, you should have around 400 pages of content. That will get you good placement under a wide range of keywords, generate recip links, and overall position your site to stand on it's own two feet.
Do those 26 things, and I guarantee you that in ones years time you will call your site a success. It will be drawing between 500 and 2000 referrals a day from search engines. If you build a good site with an average of 4 to 5 pages per user, you should be in the 10-15k page views per day range in one years time. What you do with that traffic is up to you, but that is more than enough to "do something" with.
